Challenge
A fictional infrastructure vendor generated plenty of low-intent leads and struggled to explain its product to non-technical buyers.
Portfolio
B2B Technology Company
A concept enterprise software vendor with a clearer message, structured resource hub and a lead-quality-first funnel.
Project snapshot
- Industry
- Technology
- Services provided
- SEOWeb DesignWebsite Development
- Type
- Concept Project: a fictional brand created to demonstrate our process. Not a real client.
Approach
Message hierarchy for technical and business audiences, a resource hub organised by problem, and qualification built into forms.
Solution
Rewritten solution pages, a filterable resource hub and forms that capture context sales needs.
Sample metrics
Illustrative results+64%
Qualified leads
-41%
Cost per lead
+2.2x
Demo requests
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