Case study
Local Clinic Visibility
A sample case study on making a multi-location practice easier to find, understand and book.
Outcome at a glance
Illustrative resultsLocal visibility
Appointment requests
Direction requests
Sample review score
Sample case study for a fictional brand. Figures are illustrative, not real client results.
Problem
Patients could not easily see which locations offered which services. Local listings were inconsistent and the website focused on the practice rather than the patient’s questions.
Research
We audited local listings, reviewed the patient journey on mobile, analysed the most common questions, and benchmarked competing practices in each area.
Strategy
Create a clear page for each service and location, align local data everywhere, and answer patient questions in plain language, with appointment calls to action visible throughout.
Implementation
New service and location pages, consistent name-address-phone data, FAQ content reviewed for clarity, accessibility fixes and structured local data.
Optimization
We tracked calls, direction requests and form submissions by location, then refined page content and profile details for underperforming clinics.
Outcome
In this illustrative scenario, local visibility and appointment requests improved across locations. Clear information turned out to matter as much as rankings.
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